Michelin Video Contest

Getting a flat tire always provokes a lot of problems: the difficulty of its substitution, the repair expences and the consequent loss of money, missed appointments, sometimes a little bit of fear.

But,  most of all, it always carries a story to tell.

Evimage production company published in August 2014 a global contest, inviting the participants to create short clips (30”) to propose in a creative way the situations mentioned above.
For the occasion my team and I have produced 4 clips: two of them have won the 1st and the 3rd prize globally.

Project realized in collaboration with Gabriele Bertotti, Andrea Cantore, Fabrizio Chirico, Andreas Rosso, Mattia Zaia and thanks to the precious support of Vincenzo “Chube” Greco.

*spoiler* Yes, there’s me in these videos. No, my hair doesn’t look like that anymore. No, don’t ask me why I bleached them like that.