I was born in Turin in 1993, during the bizarre decade in which Nirvana gave way to the Spice Girls and wearing mocassins with white socks was nothing unusual.
Since I grew up in such a paradoxical historical time, when it came time to make a choice about my career, I was, unsurprisingly, struggling to decide whether I wanted to be a baker or an art director. As you can tell, I went with advertising at the end.
I graduated with a Visual Communication degree in 2015 from IED Turin (European Institute of Design), and after a few months, I started working at Leo Burnett Turin for Fiat and Jeep (FCA Group).
People, destiny, and above all, a plane brought me to Germany in May 2016, to begin a new journey in DDB Düsseldorf. That is where I am currently kneading ideas for Henkel brands and randomly sticking wiener dogs pics on the agency walls.
Though I didn’t become a baker, my cookies are unbeatable.