WCRF & ASOS – Breast Cancer Prevention

Client: WCRF
Date: May 2017

A lot of women are constantly taking care of what they are wearing and, most of the times, totally forget an even more important detail: what’s underneath.

Thus, a simple mechanic and the right media can help reminding them a vital rule: before you check your outfit, check out what’s underneath.

Project in collaboration with Jenya Gapon.