Netflix – Never Ending Story

So, in Italy we have this big Sanremo Music Festival.

Some love it, some hate it, but EVERYONE watches it every time, even just to comment it on Twitter.

Let’s say it’s our superbowl.
A bit trashier. A bit more Italian.

So what better occasion for Netflix Italy
to use their media space doing something loud? Pun intended.

And people seemed to like it too

Art Director: Francesca Nepote
Copywriter: Giuseppina Iaccarino
Client Service Director: Ilaria Lorenzetti
Account Supervisor: Amira Ramadan
Editor: Tommaso Bianchi