Leroy Merlin – Tomorrow

Client: Leroy Merlin
Date: March 2021
Agency Publicis Milan

Your tomorrow starts when you start thinking about it.

2020 made us truly discover the homes we live in – and even more the ones we’d like to live in.
But mostly, we realized that if we’re imagining it we’re already there somehow.

The 2021 Leroy Merlin Italy campaign strikes back on TV after years the brand was not communicating on major media,
introducing a fresh and optimistic POV on how easy it can be to turn our home into the home we dream of.


CCO: Cristiana Boccassini
Executive Creative Director: Michele Picci
Creative Directors: Stefano Battistelli, Marco ViganĂ²
Associate Creative Directors: Livio Gerosa
Art Director: Francesca Nepote
Copywriter: Giuseppina Iaccarino