Dial – The Every Family Soap

Client: Dial
Date: April 2018
Agency DDB Düsseldorf

Nowadays, when we talk about families, we are no longer stuck on the idea of the classic family composition.

Dial has been the most popular American family soap brand for over 70 years, taking care of the skin of every family member.
No matter what “family” means to you.

That’s why from 2018 Dial is no more a family soap, but the Every Family Soap. Because what really defines a family is not its composition, but its closeness.And Dial encourages getting closer by giving love to your skin and making it irresistibly huggable.

Personal Recut

Copywriter: Jenya Gapon