Cannes Young Lion Winner – Yverum Yverum is a new German brand that recently entered in the market of luxury cosmetics with an exclusive natural skincare philosophy. Each product of the Yverum range contains very few, totally natural ingredients, and the development does not involve testing on animals: this is why Yverum can claim to be a 100% Vegan brand. With these information, we’ve been asked to develop a print campaign in 24hrs that could introduce Yverum and its philosophy to the market. With a convincing team name, “Pasta-Paella” and a team partner, copywriter Jeannette Bohné, we came up with the lucky idea that let us win the Cannes Young Lions Pre-Competition in Germany. You can find Jeannette here.